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30 Days to Know Your Pet: One Month. One Minute a Day. A Lifetime of Love.

  • Writer: Tricia Montgomery
    Tricia Montgomery
  • Jul 27
  • 3 min read

Every pet has a story.

Some come bounding into our lives as energetic puppies or curious kittens. Others

arrive later, perhaps from a shelter or rescue, carrying a past we'll never fully know.

Regardless of where their journey began, one thing is always true—they become family.

They know our routines. They wait by the door when we come home. They celebrate

the smallest moments with us and somehow seem to know exactly when we need

comfort.

Our pets spend their entire lives learning us.

This August, Moose's March is inviting pet parents everywhere to return that gift.

Welcome to 30 Days to Know Your Pet.

Why We Created This Campaign

At Moose's March, our mission has always been simple: to help families create more

memories through education and early detection.

We've learned something powerful through our work.

The first person to notice that something isn't quite right with a pet usually isn't a

veterinarian.

It's the person who loves them.

It's the family member who notices their dog didn't run to greet them at the door.

The owner who realizes their cat isn't jumping onto the windowsill like they used to.

The person who feels a small lump while giving a belly rub or notices their pet is

drinking a little more water than usual.

These small observations matter.

Knowing what is normal for your pet is one of the most valuable tools you have.

One Minute Can Make a Difference

Beginning August 1, we'll spend 30 days together learning simple ways to better

understand our pets.

Each day, we'll share one easy wellness tip, including:

  • How to perform a nose-to-tail wellness check

  • What changes in appetite may be telling you

  • How to recognize subtle shifts in energy or mobility

  • Why routine observations matter

  • When it's time to have a conversation with your veterinarian

You don't need special equipment.

You don't need medical training.

You simply need a few minutes and a willingness to pay attention.

Our goal isn't to make you worry.

Our goal is to help you feel more confident as your pet's greatest advocate.

Join Us Live on August 20

As part of our campaign, we're also excited to host a special educational webinar:

30 Days to Know Your Pet: An Evening with Dr. Rae Ann Van Pelt

Thursday, August 20

7:00 PM Eastern

Facebook Live & Zoom

Dr. Rae Ann Van Pelt, veterinarian and Moose's March Board Member, will share

practical guidance every pet owner should know, including:

  • Early signs that deserve attention

  • How to perform simple at-home wellness checks

  • When to contact your veterinarian

  • Answers to your questions during a live Q&A session

Whether your companion is a playful puppy, a senior cat, or a beloved rescue who's

been by your side for years, this evening is designed for anyone who wants to give their

pet the healthiest life possible.

More Than a Campaign

This isn't about perfection.

It isn't about becoming a veterinarian.

It's about becoming more connected.

It's about noticing the little things.


It's about recognizing when something changes.

Most importantly, it's about strengthening the incredible bond we share with our pets.

Every tail wag.

Every purr.

Every walk around the block.

Every quiet evening together.

These ordinary moments are the memories we treasure most.

If spending one minute each day helps even one family enjoy more of those moments

together, then every day of this campaign will have been worthwhile.

Join the Movement

Starting August 1, follow Moose's March on Facebook, Instagram, and LinkedIn as we begin 30 Days to Know Your Pet.

Together, we'll learn.


Together, we'll grow.

Together, we'll help create more memories.

Because every moment matters.

And every memory is worth protecting.

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